Its about The Green

I suppose most of you have now heard of or read about the current uproar in the media about radio (& tv) personality Imus calling the womens basketball team of Rutgers University a bunch of "Nappy headed hoes". (See YouTube video ). Let us keep in mind that Imus is a shock jock, in other words he gets paid to be controversial, it is what keeps his large well educated audience coming back for more. I can't say that he is not a racist SOB as it appears, but he has been using such language on the air for the past ten years. He does the same to Asians, Hispanics, Jews, gays, etc. This is nothing new for Imus. He has been calling blacks "guerrillas" for at least seven years now.
No this does not make what he said okay, just as it is not okay for rap artists to make literally millions of dollars calling black women essentially the same thing. It is sexist, racist and grossly degrading. Doesn't matter if the Rutgers black women are mostly from upper-class families, attending a very prestigious expensive school, and are all future doctors, lawyers, etc. Rich or poor no black woman should be addressed in such a manner.
But that brings me to my main point. This is not about black or white. This is all about green. Imus, as Spike Lee said, "....went to the well one too many times.". He has to keep dipping into this "well" of controversy to keep his audience, and in turn to keep the big advertisers both on his syndicated radio show and the (now cancelled) simulcast on MSNBC tv. The big name politicians and journalists that are frequently his guests on his show could protect him no more. They always appeared to draw more green into their camps also, not necessarily because the agreed with his attitude. Obama was recently one of those guests. Back to the rappers; they all know that the CDs won't sell and the labels won't sign unless they use their gangster speak, (nigger this....my hoes that...), AND sound genuine in the process. The labels are about the green, nothing else. Not the slow denigration of society,and certainly not the short life span of their "artist's" careers who all pretty much spit out the same lyrics to slightly differing beats.
And of course let us not forget the media houses that have wipped this Imus thing up into a silly frenzy just for the sake of ratings which lead to bigger advertising bucks. They know that race is always a powder keg issue in the news headlines so they always grab such stories and run long and hard with them. Watch, those news show producers are going to milk this one dry.
Sad to say, black or white is secondary, its all about the green.