Jamaica # 1 cranberry consumer
"Nutritious cranberry drink flooded the Jamaican market 10 years ago and, since July of this year, the country has surpassed the United States as its number one consumer per capita based on sales of Ocean Spray Cranberry Juice. Ocean Spray is a 100-year-old brand in the U.S., but Jamaica is ahead by 10 per cent in sales. "
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Now that has got to be one of the strangest facts I have read about in years! Lets think about this: There are 270 million people in the U.S, there are 2.7 million people in Jamaica. That means for every 1 person in Jamaica there exists the equivalent of 100 people in America. How could we consume 110% of anything (non-Caribbean),.. anything at all...., that the U.S. consumes?? Okay I am not being totally fair, I know they said "per capita" but still that is a lot of Cranberry Juice drinking. Is there a glut of bottled Cranberry Juice on the U. S. market that is being exported very cheaply to the third world?
Lets look at this closer still. The Jamaican population is pretty much dominated by a large poor under class. Anything that is heavily consumed has to very cheap and readily available. Ocean Spray products are not bottled in Jamaica and therefore have to be imported. Yes I am sure Mr Mahfood brings it in via multiple trailer loads, but there is no way the price of Ocean Spray Cranberry Juice can compare and compete with our local Bigga and other such syrupy sweet stuff that are made to pass for quenching beverages. I won't even go into to fact that Ocean Spray products are LOADED with excess sugar that does no good for anybody young or old. They make two types; the 100% pure juice and then the juice from concentrate. The latter is pictured in the Gleaner article and is, by Ocean Spray's own admission, watered down along with nuff added sugar. Pure Cranberry juice now is a whole different story.
Is that Jamaicans consume a normal amount of this product and the Americans know something that we don't and are staying clear of it?
Is there some local myth associated with Cranberry that makes everyone want to quickly gobble it up in Jamaica?
Can anybody shed any light on this? Really strange.
posted by De Immigrant at
9:22 PM
8 Comments:
I have, since writing that entry, been made to understand that such "articles" are frequently, allegedly, paid for by Mahfood and company to push their products. While quite accurate in content their "placement" in the newspapers as "oh by the way..." articles is misleading to the public.
Cranberry juice is really good.
I love the stuff, but only buy it when it goes on sale.....
That thing is real expensive boy!!
~Smooches~
It supposedly good for cleaning urinary tract.A couple months ago I had kidney stones and i was told to drink it.
BTW,I found it cheap in JA compared to here
Interesting statistic. I guess the poor underclasses want to show off. To prove that "I can live the good life too."
It may be due to the "anything weh mek a fareign good" syndrome. It may also be due to good marketing, and the hype about how good it is for the urinary tract.
But as Dr. D said it makes a damn goo tracer, cranberry and vodka or better yet The Red Stunner, which is my likkle mix: cranberry juice, absolute vodka and some Wray and Nephew white rum!
very interesting wouldnt have thought that cranberry would sell that big in jamaica
In addition to the health benefits they claim can be gained from the fruit, Dr. D tells the side of the new popular chaser in cranberries. It's hard to believe that we consume more than the US though ... can't think of any reason why that would be so.
I think, like you said, there's a hidden agenda. The stuff is very expensive in JA, so only a select part of the population can be drinking it regularly (which decreases your 2.7 million number even more).
I think they do that with a lot of stuff, because they think no one is going to go through the hassle of checking it out to make sure it's true. Guess you proved them wrong. LOL.
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